Happy Coffee
Brand Identity
A unique brand identity is something that will make your brand memorable, marketable, and recognizable. Happy Coffee needed branding that was fun, engaging, eye-catching, happy, and friendly.
By utilizing color theory and repetition, the palette and imagery associated with Happy Coffee make it a recognizable brand. When someone sees a bright yellow cup going down the streets of Spokane or sitting on an office desk, they will know it came from Happy Coffee. This type of recognition is built by creating elements that fit together and follow a style guide that is unique to the brand. The bright, cheery yellow color associates itself with the name "Happy" while the smiley-face imagery helps make that association even stronger.
An app was also designed for Happy Coffee to provide customers with a simple, easy way to order, track previous purchases, and shop. It enhances the consumer experience that someone has when purchasing from Happy Coffee as well. Instead of scrambling at the service window for what someone may need, a customer is now able to access previous orders, reward points, and more in one convenient app.
