Nile River Esthetics wanted branding that reflected the relaxing, restorative nature of their business. A soothing color palette and river-reminiscent design were created in order to reflect these qualities.
A series of wavy lines within the logo were designed to represent the flow of a river, waves lapping on a shore, and epidermal layers. The clean, calming, and simplistic design reinforces how a client feels while receiving services from Nile River Esthetics. Natural, relaxing colors help set the mood for the brand and services provided while unifying the brand identity across all mediums.
Business cards, appointment cards, and logo variations were designed for physical applications, which then served as the inspiration for digital content. Aspects of the brand identity were used when creating social media content in order to create a unified appearance from physical location to digital media.
Establishing an identity that unifies branding across all elements is a key part of brand recall and recognition, which helps with consumer attraction, engagement, and retention.
Nile River Esthetics
Brand Identity & Social Media
