Suds Soap Co. needed eye-catching, clean design that would reflect their product while simultaneously drawing consumers in. A fun, simple design was created in order to reflect the qualities of the business and products.
A modern sans-serif font was used for the logo to represent the simple, clean ingredients used in the crafting process. When a potential customer views the Suds Soap Co. logo, they will inherently understand that it is a soap company that focuses on cleanliness and simplicity. The bubbles add a sense of fun and whimsy to the design while also explaining the brand's purpose and products.
Signage was designed to showcase what storefront advertising would look like in a mall setting. Elements within the logo and shop sign were employed within the packaging design to create brand identity and recognition. The packaging colors may vary for each scent blend so products can be easily differentiated and identified.
The visual identity for Suds Soap Co. was created after a client brief was conducted and logo ideations were refined and then digitized. A brief glimpse into the design process has been provided for your viewing pleasure.
Suds Soap Co.
Logo & Packaging Design
