Modern Vintage Wares

Visual Assets & Branding

Modern Vintage Wares is a business that's dedicated to recycling and rehoming secondhand wares. The client wanted the branding to be modern, yet vintage to go with their business and the type of wares they resell. An inviting color palette and modern font support a vintage feel while bringing it into the present.

A brand identity that reflects the purpose and products of a business is an essential part of an effective design solution. Modern Vintage Wares needed a design solution that would work across all aspects of their business.

By utilizing shape and typography, a modern yet vintage logo was created. The typeface used reflects the modern branding of today's designs while the shapes are reminiscent of designs from prior time periods. When both are paired together they create a unique identity that reflects the products sold by Modern Vintage Wares.

A cohesive color palette unifies the design across various applications, and adds to the brand's style guide that allows the brand to be identified and marketed effectively.
Modern Vintage Wares
Branding & Identity

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